Marketing Analysis and Strategy


Lect. dr. Dumitru Tudor Jijie


  • Compulsory courses
    Brand Management
    Advanced Econometrics
    Marketing Qualitative Methods
    Digital Marketing
    Price strategies
    Marketing Analytics
    Ethics and academic integrity
    German Language for Business (I)/French Language for Business (I)
    Supplementary courses:
    Real Estate Business Management
    The educational plan is valid for the first year of study (2021/2022)
  • Compulsory courses
    Marketing Quantitative Analysis and Forecast
    Research Stage/documentation and preparation of dissertation
    German Language for Business (II)
    Digital Marketing
    New Product Development
    Public Relations
    Elective courses
    Internship /Experential Marketing
    Project Management/ Macromarketing
    Supplementary courses:
    Conflicts Management
    Rewards Management
    Intercultural Communication in Foreign Language
    Geopolitics and Business Environments
    The educational plan is valid for the 2nd year of study (2021/2022)

The Analysis and Marketing Strategy (AMS) Master’s Programme trains students to take up responsibilities, at “entry level”, that are specific to jobs such as market analyst, traffic manager, product assistant manager, public relations officer, sales coordinator, junior strategic planner, media planner, account manager, marketing adviser, assistant brand manager, account executive, etc. Graduates of the AMS Master’s programme can aim at being promoted to the SENIOR level and, after having acquired 3-5 years experience, they can become marketing managers.

The structure of the programme guarantees solid training – knowledge, skills, values and professional attitudes – for all specific marketing positions.

First of all, it reinforces the marketing research component, in mastering both qualitative and quantitative methods. You cannot operate in a market without knowing it well.

The second major component of the AMS Master’s Programme is marketing communication. A good marketer is necessarily a good communicator, mastering 2-3 foreign languages. Since you already have good command of English, German is next. It is hard to tell which will be the strongest economy in the next 5-10 years (!).

Working with numbers – the third training direction. Some argue this is not necessary in marketing. Don’t even think about it!

Working with people – this is the fourth major direction of the programme. Whether you want it or not, this is what Marketing means. You are constantly working with people, especially people from outside the organisation, people you meet for the first time and whom you have to be able to persuade.