International Business and Intercultural Strategies

Tutors
Professor Andreea Oana Iacobuţă, PhD.
Assoc.Prof. PhD, Elena Ramona Cojocaru, PhD.
Curriculum

Objectives acquisition of written and oral communication skills and models; acquisition of business communication skills; choice of an adequate written or oral discourse adapted to specific international communication situations and acquisition of business negotiation techniques and strategies; training of critical and speculative thinking in debates and negotiation; acquisition of competencies in building, analysing and exploiting the business intercultural dialogue and understanding the need to adapt to the local cultural specificity; thorough knowledge of international economic phenomena, institutions, bodies and legislation; awareness of the international marketing and trade, the European policies and institutions and the theories of globalisation; development of entrepreneurial skills and knowledge required to identify, analyse and exploit business and financing opportunities in the domestic and international market.

Comparative advantages of the programme solid communication skills in two foreign languages (English/ French and German); high-level abilities to access and mobility within the study/ internship international programmes; good knowledge of the international business environment; good knowledge of the European Union institutions and policies; professional skills for employment; internship opportunities at a German university.