Trade Management

Assoc. Gina Ionela Butnaru, PhD.


  • Compulsory Courses
    Organisational Communication
    Project Management
    Trade Analysis and Planning
    Market Research for Trade
    Business English for Trade
    Elective Courses – five courses from the package
    Business Accounting
    Business Informatics
    Business Finance
    Organisational Management
    Operational and Strategic Marketing
    Business Statistics
  • Compulsory Courses
    Human Resources Recruitment, Selection and Development
    Sales Management
    Merchandising and Ambient Structures
    Client Portfolio Development and Management
    Research Project
    Business Ethics and Consumer Protection
    Shopping Centres Management
    Research in Consumer Behaviour
    Acquisitions Management


The Master’s Programme in Trade Management is designed to train graduates in the fields of acquisitions, distribution, and sales, by allowing them to acquire solid theoretical training and practical and research skills which will ensure their access to the national and international labour market. This objective is accounted for by the Romanian and foreign companies’ demand for trained professionals who are ready to face the European market challenges.

• store manager;
• department manager;
• client adviser;
• sales analyst;
• brand manager;
• product manager;
• public relations manager;
• sales manager.