Tutors
Prof. Iuliana Claudia Stoian, PhD.
Prof. Oana Carmen Ţugulea, PhD.
Curriculum
- First semester
Advertising
Brand Management
Negotiation Techniques
Qualitative Marketing Analysis
Supplementary courses
Conflicts Management
Second semester
Digital Marketing
Price Strategies
Sales Management
Creative Thinking
Consumer Psychology
Ethics and academic integrity
Supplementary courses
Real Estate Business Management
Rewards Management
The educational plan is valid for the first year of study (2024/2025) - First semester
Distribution
Advanced English for Business
Research Stage / Documentation and Preparation of Dissertation
Online promoting
Organizational Communication
Supplementary courses
Intercultural Communication in German language
Intercultural Communication in French language
Second semester
Content Marketing
Public Relations
Optional courses: 1 out of 2
Experiential Marketing
Organizational internship
Optional courses: 1 out of 3
Financial Analysis
Project Management
Intercultural Communication
Optional courses: 1 out of 2
Social Marketing
Economic Intelligence
Supplementary courses
Geopolitics and Business Environments
The educational plan is valid for the 2nd year of study (2024/2025)
The Master’s in Marketing and Communication in Business is designed for:
• Graduates of the fundamental field Economics from accredited universities;
• Graduates with a Bachelor’s degree in fields other than Economics, interested in acquiring specialised training in Marketing;
• Business professionals, university graduates, practitioners;
• Graduates who intend to pursue their education through PhD programmes or other research programmes.
The study programme Marketing and Communication in Business trains students to take up positions that involve extra- and intra-organisational communication (Advertising, PR, Sales, Human Resource, and Informatics and Intercultural applications).
The students have the opportunity to participate in student exchange programs, through:
• Study internships abroad;
• Practice internships in specialised companies abroad;
• Study visits and exchanges of expertise;
• Participation in courses and lectures delivered by visiting professors;
• Joint-programs concluded by the “Alexandru Ioan Cuza” University with partner European universities.