Tutors
First Year: Assoc. Iuliana Claudia Stoian, PhD.
Second Year: Assoc. Oana Carmen Ţugulea, PhD.
Curriculum
- Compulsory Courses
Advertising
Brand Management
Negociation Techniques
Marketing Qualitative Methods
Digital Marketing
Price Strategies
Sales Management
Consumer Psychology
Ethics and academic integrity
Supplementary courses
Conflicts Management
Rewards Management
The educational plan is valid for the first year of study (2021/2022) - Compulsory Courses
Distribution
Advanced Business English
Research Stage / Documentation and Preparation of Dissertation
Online promoting
Organizational Communication
Content Marketing
Public Relations
Optional courses: 1 out of 2
Experiential Marketing
Internship
Optional courses: 1 out of 3
Financial Analysis
Project Management
Intercultural Communication
Optional courses: 1 out of 2
Social Marketing
Economic Intelligence
Supplementary courses
Intercultural Communication in a Foreign Language 1 or 2
Geopolitics and Business Environments
The educational plan is valid for the 2nd year of study (2021/2022)
The Master’s in Marketing and Communication in Business is designed for:
• Graduates of the fundamental field Economics from accredited universities;
• Graduates with a Bachelor’s degree in fields other than Economics, interested in acquiring specialised training in Marketing;
• Business professionals, university graduates, practitioners;
• Graduates who intend to pursue their education through PhD programmes or other research programmes.
The study programme Marketing and Communication in Business trains students to take up positions that involve extra- and intra-organisational communication (Advertising, PR, Sales, Human Resource, and Informatics and Intercultural applications).
The students have the opportunity to participate in student exchange programs, through:
• Study internships abroad;
• Practice internships in specialised companies abroad;
• Study visits and exchanges of expertise;
• Participation in courses and lectures delivered by visiting professors;
• Joint-programs concluded by the “Alexandru Ioan Cuza” University with partner European universities.