Tutori
Prof. Adriana Manolică, PhD.
Assoc. Claudia Stoian, PhD.
Curriculum
- Compulsory Courses
Entrepreneurship
Personal Marketing
Public Relations
Organisational Behaviour
Organisational Communication
Elective Courses – five courses from package
Business Accounting
Business Informatics
Business Finance
Organisational Management
Operational and Strategic Marketing
Economics
Business Statistics - Compulsory Courses
Qualitative Marketing Analysis
Negotiation Techniques
International Management Communication
Relational Marketing
Research in Consumer Behaviour
On-line Communication
International Marketing Strategies
Project
Internship
Our Mission
The Master’s Programme Negotiations – Public Relations focuses on training university graduates in the field of negotiations and public relations and on ensuring the development of practical skills that allow them to access this highly targeted market.
The objectives of the Negotiations – Public Relations programme are:
• Create skills and practical abilities that allow the graduates to fit easily into the labour market;
• Ensure competences that certify the graduates’ qualification level in the field of Negotiations – Public Relations;
• Highlight the role of economic communication and economic language in professional training and development;
• Promote the field of Negotiations – Public Relations and strengthen its prestige;
The graduates of this Master’s programme have access to any business field that involves negotiations and public relations operations (entrepreneurs, sales managers, area sales managers, team leaders, account managers, PR, middle & top management). Professionals in insurance, FMCG, retail, B2B, banking, services, law, could also benefit from acquiring the newest information in the field.
The training program focuses on acquiring research knowledge in negotiations and public relations, which opens access to jobs in business consultancy offices, as well as academic research.