Marketing and Communication in Business

Tutors
Prof. Ştefan Prutianu, PhD.
Lect. Adrian Monoranu, PhD.

Prerequisites
Marketing, Communication

Curriculum

  • Compulsory Courses
    Marketing Qualitative Analysis
    Organisational Communication
    Sales Management
    Advertising
    Public Relations
    Price Strategies
    Product Strategies
    Negotiation Techniques
  • Compulsory Courses
    Distribution
    Advanced Business English
    Digital Marketing
    Consumer Psychology
    Research/ Documentation Internship and Master’s Thesis Elaboration
    Elective Courses
    Financial Analysis / Project Management
    Intercultural Communication / Economic Intelligence
    Experiential Marketing / Internship

The Master’s in Marketing and Communication in Business is designed for:

• Graduates of the fundamental field Economics from accredited universities;
• Graduates with a Bachelor’s degree in fields other than Economics, interested in acquiring specialised training in Marketing;
• Business professionals, university graduates, practitioners;
• Graduates who intend to pursue their education through PhD programmes or other research programmes.

The study programme Marketing and Communication in Business trains students to take up positions that involve extra- and intra-organisational communication (Advertising, PR, Sales, Human Resource, and Informatics and Intercultural applications).

The students have the opportunity to participate in student exchange programs, through:

• Study internships abroad;
• Practice internships in specialised companies abroad;
• Study visits and exchanges of expertise;
• Participation in courses and lectures delivered by visiting professors;
• Joint-programs concluded by the “Alexandru Ioan Cuza” University with partner European universities.