Marketing Analysis and Strategy

Tutors
Prof. Corneliu Munteanu, PhD
Assoc. Carmen Oana Ţugulea, PhD.

Prerequisites
Microeconomics (or an equivalent subject), Statistics (or equivalent)

Curriculum

  • Compulsory courses
    Advertising
    Product Strategies
    Advanced Econometrics
    Qualitative Marketing Analysis
    Public Relations
    Price strategies
    Sales Management
    German 1
    Elective courses
    Introduction to Research
  • Compulsory courses
    Distribution
    Quantitative Analysis and Marketing Forecast
    Documentation for the Master’s Thesis Elaboration
    German 2
    Digital Marketing
    Strategic Marketing
    Elective courses
    Internship /Experiential Marketing
    Project Management/ Financial Analysis

The Analysis and Marketing Strategy (AMS) Master’s Programme trains students to take up responsibilities, at “entry level”, that are specific to jobs such as market analyst, traffic manager, product assistant manager, public relations officer, sales coordinator, junior strategic planner, media planner, account manager, marketing adviser, assistant brand manager, account executive, etc. Graduates of the AMS Master’s programme can aim at being promoted to the SENIOR level and, after having acquired 3-5 years experience, they can become marketing managers.

The structure of the programme guarantees solid training – knowledge, skills, values and professional attitudes – for all specific marketing positions.

First of all, it reinforces the marketing research component, in mastering both qualitative and quantitative methods. You cannot operate in a market without knowing it well.

The second major component of the AMS Master’s Programme is marketing communication. A good marketer is necessarily a good communicator, mastering 2-3 foreign languages. Since you already have good command of English, German is next. It is hard to tell which will be the strongest economy in the next 5-10 years (!).

Working with numbers – the third training direction. Some argue this is not necessary in marketing. Don’t even think about it!

Working with people – this is the fourth major direction of the programme. Whether you want it or not, this is what Marketing means. You are constantly working with people, especially people from outside the organisation, people you meet for the first time and whom you have to be able to persuade.